Chewable Vitamins

Initial Situation

The client wanted to increase the awareness of his product and brand. Another goal was driving more profitable Ad campaigns and being able to compete in a highly competitive industry.

New Strategy

In our collaboration with this client, we introduced various modifications and improvements to boost the effectiveness of their advertising campaigns. Let outline the positive changes we brought about:

Increasing brand awareness

We selected the TOP-5 best sellers, designed individual banners for each and launched Display campaigns with targeting on keywords and interests.
Then we started work on Google Merchant Center. We optimized the product feed, wrote relevant headlines and descriptions containing a maximum of target keywords.

Ad Testing

We tested a number of Google Ads products across the account, including Search, Shopping, and Performance Max. On this project, Search campaigns had too high CPC. As a result, we left Shopping companies and regularly optimize it.

Companies Optimization

We continuously work with negative keywords and search terms, strategies testing and adjustments by audience.

Results

In the first three months of working together, we achieved the following:

• 180% increase in impressions.
• 85% increase in traffic to the website.
• 70% increase in sales.
• 42% increase in revenue.
• 27% reduction in CPC.

Conclusion

We not only met but surpassed our clients' objectives, achieving substantial enhancements in brand awareness, website traffic, and sales. Our efforts also yielded consistent year-over-year growth, significantly bolstering profitability.