Kraft Backpack Online Store

Initial Situation

A client approached us with the aim of increasing brand awareness in the market and boosting sales through Instagram. As there had been no previous advertising on the account, we conducted an analysis of the client's business and closest competitors. Subsequently, we prepared a promotion strategy and media plan.

Problems

• Insufficient number of applications
• Low brand recognition on the market

New Strategy

• Increased brand recognition
• Boost in account traffic
• Increased sales volume

Ad Testing

1. Creation of creatives. In addition to various offers and messages on the creatives, we tested dynamic layouts as well as assembly videos.

2. We tested the following objectives: lead generation, brand awareness, reach, Instagram traffic. The traffic objective showed the best results, demonstrating a good CPC and bringing the highest number of applications.

3. Competitive analysis and monitoring.

4. We developed and implemented advertising campaigns on Instagram, using microtargeting to reach a broader audience interested in the client's products, and increased traffic and conversions.

5. Constant analysis of the results of advertising campaigns and publications, content adaptation based on audience reactions, and adjustments to the strategy in line with feedback and analytics.

Results

• Click price – $0.06
• The cost of getting one lead – 1.69$
• Cost per sale – 35.24$

Conclusion

We achieved our clients' goal by significantly increasing brand recognition, visitation to the Instagram account, and sales growth.