Sporting Goods Store

Initial Situation

The client who approached us had an extremely competitive product line. They were seeking a long-term partner to help them improve profitability, launch new products, and enter a larger number of categories.

Problems

The client's company faced challenges in effectively scaling their advertising campaigns, as well as with the loss of their organic positions for major keywords due to competitors "squeezing out" their listings - offering lower prices, using better images, and more high-quality descriptions. We immediately recognized the potential and developed a comprehensive plan, which we began to execute promptly.

New Strategy

• Amazon PPC Management
• Keyword Research
• Amazon Conversion Rate Optimization
• Account Management
• Listing Optimization

Our actions

Our initial approach was rather simple, to assess the current setup, identify reasons for its underperformance, and change the situation. The first step involved restructuring campaigns, removing irrelevant yet highly competitive keywords, and launching new targeted long-tail keywords. Performance improvement was immediate. By the third week of our partnership, we began scaling and found multiple new opportunities to expand the categories.

Once PPC performance became stable and predictable, our next goal was to rethink the main images for the most popular products, allowing us to achieve significantly better CTR and increased organic sales.

Results

• 56% Increase in Amazon Sales
• 17% Lower ACOS

Conclusion

With consistent efforts in SEO and PPC, we discovered several opportunities for improving rankings. We were able to secure top 5 positions for numerous new keywords and attained the "Amazon's Choice" badge for leading keywords in the niche during the peak season. One major success was achieving the "Best Seller" badge in the primary category, leading to further sales and profit growth.